From Good to Great: 8 Habits of Highly Successful Business Leaders

Andrew Lorenzen-Strait
4 min readApr 18, 2024

In business, success is not merely a destination but a journey paved with dedication, resilience, and a commitment to continuous improvement. While there is no singular formula for achieving greatness in entrepreneurship’s competitive landscape, certain habits and traits set apart highly successful business leaders from the rest.

Visionary Thinking

At the core of every successful business is a visionary leader who can see beyond the present circumstances and envision a brighter future. Visionary Thinking involves anticipating market trends, identifying emerging opportunities, and charting a strategic course for long-term growth. Visionary leaders inspire their teams to think innovatively and embrace change as a catalyst for progress.

One notable example of visionary leadership is Steve Jobs, co-founder of Apple Inc. Jobs’s foresight revolutionized multiple industries, from personal computing to music and telecommunications, by introducing groundbreaking products such as the iPhone and iPad. His unwavering belief in the power of design and user experience transformed Apple into one of the most valuable companies in the world.

Decisive Action

In the fast-paced world of business, indecision can be detrimental to progress. Successful leaders understand the importance of making timely and informed decisions, even in the face of uncertainty. They weigh the risks and rewards, gather input from key stakeholders, and take decisive Action to propel their organizations forward.

Elon Musk, CEO of Tesla and SpaceX, exemplifies decisive leadership through his bold initiatives in the automotive and aerospace industries. Despite facing numerous challenges and skeptics, Musk has consistently pursued ambitious goals such as building sustainable electric vehicles and colonizing Mars. His willingness to take calculated risks has cemented his reputation as a visionary entrepreneur.

Effective Communication

Clear and concise Communication is essential for fostering collaboration, aligning goals, and inspiring confidence among team members. Successful leaders prioritize Communication at all levels of their organizations, ensuring everyone understands the company’s vision, objectives, and expectations.

Indra Nooyi, former CEO of PepsiCo, is renowned for her exceptional communication skills and ability to connect with diverse audiences. Under her leadership, PepsiCo experienced significant growth and expansion, driven by a transparent and open dialogue culture. Nooyi’s emphasis on Communication created a sense of unity and purpose across the company’s global workforce.

Strategic Planning

Strategic planning lays the groundwork for sustainable growth and competitive advantage in business. Highly successful leaders invest time and resources in developing comprehensive strategies that leverage their strengths, address weaknesses, and capitalize on market opportunities.

Jeff Bezos, founder and former CEO of Amazon, is synonymous with strategic planning and relentless execution. From its humble beginnings as an online bookstore, Amazon has become a technology behemoth dominating e-commerce, cloud computing, and digital streaming. Bezos’s long-term vision and customer-centric approach have propelled Amazon to unprecedented success, making it one of the most valuable companies in the world.

Resilience in the Face of Adversity

The journey to success is rarely smooth, and setbacks are inevitable. Highly successful leaders possess resilience — the ability to bounce back from failure, learn from mistakes, and emerge stronger than before. They view challenges as opportunities for growth and remain steadfast in their pursuit of excellence.

Howard Schultz, former CEO of Starbucks, exemplifies resilience through his transformative leadership during times of crisis. Schultz faced numerous obstacles throughout his tenure, including economic downturns, intense competition, and internal turmoil. However, his unwavering commitment to Starbucks’s mission and values enabled the company to weather the storms and emerge as a global powerhouse in the coffee industry.

Empowering Others

Great leaders understand that their success is intrinsically linked to the success of their teams. They empower others by fostering a culture of trust, autonomy, and accountability, encouraging individuals to take ownership of their work and unleash their full potential.

Sheryl Sandberg, COO of Facebook, is a proponent of empowering others through inclusive leadership. Sandberg has championed initiatives to promote diversity and gender equality within Facebook and beyond, recognizing the importance of diverse perspectives in driving innovation and creativity. Her advocacy for women in leadership roles has inspired countless individuals to pursue their professional aspirations with confidence and resilience.

Continuous Learning and Adaptation

The business landscape constantly evolves, driven by technological advancements, market dynamics, and changing consumer preferences. Highly successful leaders embrace continuous learning and adaptation, staying agile and responsive to emerging trends and opportunities.

Satya Nadella, CEO of Microsoft, personifies the principles of lifelong learning and adaptation. Since assuming leadership of Microsoft in 2014, Nadella has spearheaded a cultural transformation focused on innovation, collaboration, and customer-centricity. Under his guidance, Microsoft has embraced cloud computing, artificial intelligence, and other emerging technologies, positioning the company for sustained growth and relevance in the digital age.

Purpose-Driven Leadership

Beyond profits and market share, highly successful leaders are driven by a sense of purpose — a more profound mission that guides their decisions and actions. Purpose-driven leadership involves aligning business objectives with societal impact, sustainability, and ethical responsibility.

Patagonia founder Yvon Chouinard epitomizes purpose-driven leadership through his commitment to environmental conservation and corporate social responsibility. Chouinard’s advocacy for sustainability has led Patagonia to adopt eco-friendly practices, reduce its ecological footprint, and donate millions of dollars to grassroots environmental organizations. By integrating purpose into its business model, Patagonia has achieved financial success and inspired a global movement for environmental stewardship.

The journey from good to significant requires more than talent and ambition — it demands discipline, resilience, and a relentless pursuit of excellence. By embracing these eight habits of highly successful business leaders — visionary Thinking, decisive Action, Effective Communication, strategic planning, resilience, empowerment, continuous learning, and purpose-driven leadership — entrepreneurs can chart a course toward lasting success and positively impact the world.

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Andrew Lorenzen-Strait

Andrew Lorenzen-Strait is a Consultant in Davidsonville, MD.